Amazon Product Images Description

On Amazon, product images are one of the most important elements that influence customer decisions. High-quality visuals allow shoppers to understand the product instantly, often before they even read the description. Amazon typically allows up to seven to nine images per listing, and each image serves a specific purpose in guiding the customer through their buying journey.

The main image is displayed in search results and must follow strict Amazon guidelines: a clean white background, no distractions, and the product shown clearly in full. Beyond this, secondary images are used to build trust and showcase the product’s value. These often include lifestyle images that show the product in use, infographic images that highlight features and benefits with text overlays, ingredient or detail shots that zoom in on unique qualities, and comparison graphics that position the product against competitors. For beauty, fashion, and skincare products, before-and-after photos or texture close-ups can be especially powerful to demonstrate results.

Strong product images not only increase conversion rates but also reduce returns by setting clear expectations. They function as the visual “sales pitch,” telling a brand story in seconds. In competitive categories, listings with professional, consistent imagery stand out, improve click-through rates, and give customers confidence in the product’s quality.