The Challenge
Redefining daily care as premium self-care.
Redefining daily care as premium self-care.
The challenge was to elevate shampoo from a commodity to a lifestyle product—conveying its clean ingredients, gentle effectiveness, and luxury positioning while staying relatable for everyday use.
The challenge was to elevate shampoo from a commodity to a lifestyle product—conveying its clean ingredients, gentle effectiveness, and luxury positioning while staying relatable for everyday use.
Our Strategy
Balancing routine with refinement.
Balancing routine with refinement.
We focused on editorial visuals highlighting natural beauty, softness, and hydration. By pairing close-up shots with lifestyle storytelling, we positioned the product as both aspirational and accessible.
We focused on editorial visuals highlighting natural beauty, softness, and hydration. By pairing close-up shots with lifestyle storytelling, we positioned the product as both aspirational and accessible.
The Results